How to Make Your Content Accessible for the Visually Impaired

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Unless you’re visually impaired or know someone that is, you probably don’t think about their needs when developing content. They’re an often over-looked segment of internet users. But, they’re still out there and they purchase goods, products, and services like anyone else. As part of your internet marketing strategies, you should make sure you’re appealing […]

Using a Rewards Program with Your Marketing Strategy

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Using a rewards program or loyalty program is a great way to attract customers as a part of your internet marketing strategy. They’ve been found to help build customer loyalty and increase sales. These programs show your customers that you care about them and that you value their business. Unfortunately, if you don’t use your […]

Improve Your SEO with the Help of Schema Markup

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If you are looking to improve your search engine optimization, you should learn more about Schema markup. Schema is a form of micro-data that can be added to your web pages to give search engines more information about your content. It is still underutilised, which means more of an SEO bonus if you choose to […]