Good and Bad Backlinking Techniques

Posted on Leave a comment

On-page SEO are techniques you can use to improve your chances of having your site ranked at or near the top of searches. Examples include using the best keywords, saturating your text with the optimal number of these keywords, and placing those keywords in the locations search engines like best.

Other examples of effective on-page SEO include:

• Including your keyword is in the page’s title

• Making sure your site has great meta tags, which are the description tags that appear in search engine result pages. Be sure to use to mark the beginning and end of your meta tags. Plus, make sure they are limited to 160 characters in length, including spaces.

• Including your keywords in your header tags (also known as H1 tags). These are the headlines that at the top of your article and within your web content.

• Including your keywords in ALT image text. These are the descriptions added to an image that are displayed when a user places the mouse cursor over the image.

• Making sure your content includes internal links. These are links that connect to your other blogs or other parts of your website.

Off-Page SEO

Off-page SEO is just as important as on-Page SEO. One of the best off-page SEO techniques is backlinking, or link building. The more links your site includes to other sites – especially sites search engines considered “authoritative” – the higher your site will be ranked by search engines.

The biggest benefit of backlinks is that they cause search engines to give your site higher rankings on search pages. If your site is in the Number One spot on the first page of a search for your niche, you are practically guaranteed to be clicked on by thousands, if not millions, of people every day. And if only a tiny percentage of those visitors actually buy something on your site, you can make a lot of money.

But if you end up anywhere except the top half of the first Search Engine Results Page (SERP) for your product niche, you aren’t going to make very many sales. At that point, it’s time to improve your SEO by creating more backlinks.

Good Backlinks vs Bad Backlinks

The best backlinks link to authoritative sites. These are sites that most people would visit if they were looking for specific information. Examples include Wikipedia, eHow.com, Wikimedia Commons, and others.

For example, assume your website offers automobiles for sale and you have included two backlinks on your web page: One links to Motor Trend magazine’s website, which says your site is a great place to buy cars. The second is to a food blog where there is a recipe you liked.
In this case, the first backlink would be substantially increase the value of your web page in the eyes of the search engines. The second wouldn’t help it very much, although if it had the proper keywords it might help your rankings a little bit.

Types of Backlinks

There also are three types of backlinks, each of which has different value by search engines:

• One-Way Links – These are links from one or more pages of another website to yours, without your linking back to that site.

• Reciprocal Links – These links connect to another site, and the other site links back to your page. Another term for this is link swapping.

• Three-Way Links – This is when you link to a website, but instead of linking directly back to my site, the person running that site links back to your site from another site.

The type of links search engines are one-way links because there is no reciprocity. Search engines also like three-way links because they look the same as one-way links.
Most links will add value to your web page for search engines, but stay away from getting backlinks from unsavory sources, such as gambling or pornographic sites. These will harm your site’s reputation among the big search engines.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system for internet marketers by getting this done-for-you system.

Visit this page for our brief video welcome message.

The Online Business Advisor

3 Things You Need to Know Before Writing Your First Original eBook

Posted on Leave a comment

When it comes to creating an original eBook that will be popular, there are three essential elements to keep in mind:

You need to be sure you are passionate and understand the subject you are writing about when writing a long eBook
Your topic should positively influence people’s happiness: make your topic in health, wealth, or relationships
Use internet research to your advantage to find an engaging topic.

Writing What You Know

With your first eBook, you don’t want to be stuck working on a book that you know absolutely nothing about because you’ll be spending weeks researching information instead of profiting.

Plus, you want to make sure you are an authority on your subject so your customers will actually find the information useful. The worst case situation you can have with an eBook business is putting information in a book that is not true.

When you do make it big, if your information is not correct, people will start talking and your reputation will be ruined that you worked very hard for.

Putting Your Passion on the Page

If you are passionate about your niche, it will make a better impression for your readers.

If you are writing about something that you are passionate about, the work comes right out of it. These include methods to find your passions and turn them into profitable eBooks. With this strategy, your feelings come onto the page and it translates into a more high quality read.

When you are write an eBook you are not interested in, your book will feel like it’s lacking something and your customers will want refunds. Bottom line, try to find something you are passionate about or at least remotely interested in or else you will have a hard time making it in this business.

Fiction or Non-Fiction

When you are just starting out as an eBook author, it’s often better to write non-fiction, but there are advantages/disadvantages to both.

If you are writing your first eBook, the best approach is to write a non-fiction eBook solving someone’s potential problem in a given niche.

Non-fiction books give you an easy platform to start out on and don’t require the necessary creative writing skills to get a product out. Plus, it will be easier for a beginner all the way to an advanced marketer to sell if there is a specific problem trying to be solved.

Why Non-Fiction Is a Better Bet

Non-fiction is an eBook that provides real information and is not a made up story. Think more information based products that will help people day to day with their problems.

Non-fiction eBooks are currently dominating the market because it gives you the unique opportunity to find a problem, give a clear course of action to help the customer solve it, and then sell this premium information for a large profit. The amount of niches that non-fiction can cover is enormous so if you learn to master this area, you have the opportunity to rinse and repeat and bring home a lot of money.

Fiction Is Riskier

Fiction eBooks, while more complicated, do have the opportunity to do very well also. If you go to any traditional library or bookstore, you see many books that are creatively written for entertainment purposes.

Everyone has heard of the Harry Potter series that made the author a billionaire so opportunity is there. However, this market takes a very different approach.

You need to have creative writing skills that will keep the reader entertained throughout the book. Think character plot lines, argument scenes, scenes leading up to scenes, etc. Your dedication to this type of style will be rewarded if you do it well because Amazon gives you a higher royalty and when you start to develop fans word and sales can dramatically increase.

Overall, deciding between fiction and non-fiction can come down to passion and commitment. Authors of both styles of writing love the work they do which is necessary when you are writing content daily. Follow your passion, but make sure to keep the end goal in mind, which is to make money at the end of the day.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Visit this page for our brief video welcome message.

The Online Business Advisor

6 Free Marketing Strategies Every Entrepreneur Should Use

Posted on Leave a comment

You don’t necessarily need to spend a lot to make a lot. If you’re just getting started with internet marketing, then you may want to dip your toes in the water. There are several marketing strategies that you can use without spending any of your hard-earned cash.

Use these 6 free marketing strategies to start promoting your websites and earning your first supplemental income.

Social Media Marketing

The first free marketing strategy that you should adopt is social media marketing. It doesn’t cost a cent to set up a Facebook business profile or a Twitter account.

With social media marketing, it’s important to post regularly, so that your followers don’t forget about you. You need to stay relevant. This also helps you attract more followers.

You should create a schedule for sending out posts. For example, you could post on Facebook and send out a Tweet at the same time every Monday through Friday. If you have the time available, you should try and post two or three times throughout the day.

Content Marketing and Blogging

Creating informative content is one of the oldest marketing strategies. In the old days, businesses would create informative pamphlets that could be handed out to the public. These days, entrepreneurs have blogs, eBooks, and video tutorials.

Create content that is relevant to the products or services that you want to sell. Write tutorials and guides that will help your customers. Then, you can either edit your guide into a blog post, an eBook, or film a video tutorial. You could even combine all three options.

Email Marketing

If you want to create a serious email marketing campaign, you’ll eventually need to spend money. But, you can get started for free. There are quality email marketing platforms that allow a limited number of free emails each month.

So, you can create micro email marketing campaigns and learn the basics without spending any money.

Video Marketing

This next strategy is similar to content marketing, but with a wider scope. You don’t need to just provide informative content. You can use video marketing for a variety of uses. For example, you could create product demonstrations, customer testimonials, FAQs, or film a short introductory video.

You can then upload your videos to YouTube and share them on your website or as a part of your social media marketing campaign.

Run a Special Promotion

Another free marketing strategy is to offer a special promotion for a limited amount of time. This helps you create a sense of urgency with your marketing material. Consumers are more likely to make a purchase when they feel they’re getting a special value.

You don’t need to spend anything to run a promotion. You simply charge less for your products or services during a specific period of time.

Join Online Groups and Communities

Joining online groups and communities offers an indirect way to market your website for free. This is a simple way for entrepreneurs to reach out and network. Not only may you help spread awareness about your site, you may receive beneficial contacts in the process.

Look for groups and communities that are relevant to your products or services. Search Facebook groups as well. Become active in these communities and use your business profile to leave comments and take part in discussions.

Combine these marketing strategies to get started with internet marketing. You don’t need to immediately make a large investment. You can start small and learn more about marketing before you dive in. Along with these tips, you’d benefit from conversion-ready internet marketing leads. Discover a complete conversion-ready method. Click here to learn about my done-for-you system.

Visit this page for our brief video welcome message.

The Online Business Advisor

Using Location Specific Landing Pages to Attract Traffic

Posted on Leave a comment

Narrowing your focus on specific regions or localities can help you increase traffic to your site. Using this concept with your landing pages could boost conversions and lead to more sales. But, there’s more to focusing on a location than including the name of a city in your content.

If you want to maximize the potential of your landing pages, learn how to target specific locations.

Implicit Versus Explicit Search Results

Before getting into the details of creating location-specific landing pages, you should understand the importance of this SEO strategy. Search engines try to provide the most relevant results. So, even if a user doesn’t include their city in their search query, Google will try to provide local results.

Explicit results refer to queries where users included the name of a city or a region in their search. Implicit results organically include local businesses when the user doesn’t include the name of a city or region.

By using a few simple tips, you’ll be able to target both implicit and explicit results.

Using the Correct Page Hierarchy

The first step in targeting a local area with your landing pages is to include the name of the city in your page hierarchy. For example, you could create a folder named after the local area. You’ll then place any landing pages focused on that region in that folder.

Markup Your Business Information with Schema

Use Schema to add markup to your landing pages. Along the footer of your landing page, where you’ll include your contact information and business details, you should use Schema to add markup.

Your address, phone number, email, and other details can be included. This allows search engines to include these details in search results, which adds authority and authenticity to your listing.

Use the Name of the City Naturally in Your Content

While you should use the name of the city or region as a primary keyword in your content, make sure that it appears naturally. Don’t try to squeeze in the city simply to reach a specific keyword density. Instead, focus on the quality of your content.

Along with including the name of the city, you should also tailor your content to include region-specific details. You may mention some of the landmarks in the area or discuss topics that may be more relevant in certain areas, climates, or regions.

Include Region Specific Video Content

If you have video customer testimonials or any other content that can showcase specific regions, include it on your landing pages. Showing potential customers that you already have a connection with the area where they live will help build trust.

Create Original Content for Each City

When you create multiple landing pages to target different cities, you should make sure that you use original content for each page. You should not simply copy the content and replace the name of the city.

Create an original set of content for each page that you target. Use CopyScape or other online tools to compare the similarity of your pages. They should contain no more than 7% similar content.

The goal is to avoid a duplicate content penalty in search results by copying your own content. This also helps your location specific content appear more authentic. Taking the time to write original content will improve the quality and sincerity of your landing pages.

Start using these tips to get more traffic to your website. Create location specific landing pages.

Get started with these tips and receive additional marketing tools and resources. This includes a solution for generating conversion-ready internet marketing prospects each month. Click here to learn about my done-for-you system.

The Online Business Advisor


How to Increase Conversions on Your Landing Page

Posted on Leave a comment

Landing pages are an important part of your marketing strategy. Getting traffic to these pages is essential. But, this traffic means nothing if your page doesn’t convert. If you’re getting traffic, but not sales, then learn how to increase conversions on your landing page.

You Need to Be Consistent

The first step towards increasing your conversions is to make sure that you remain consistent. This means that all of your content needs to have a consistent message and your information needs to remain consistent.

If you include stats or figures in your content, inconsistencies will turn people away. Always double check any details that you include in the landing page.

For example, if you mention at the top of the landing page that your program has helped 2,000 customers and then mention that it’s helped 3,000 customers in your final call to action, you will lose sales. Consumers are smart enough to notice these small inconsistencies.

You also need to remain consistent with the tone and style of your content. Make sure that your content flows in a natural way.

You Need to Narrow Your Focus

Each landing page should have a single focus. You need these pages to have one, clear message. Don’t try to promote multiple products with one landing page. Instead, focus on a single item that you want to promote.

You can use cross-selling opportunities further down your sales funnel or email marketing plan. Your landing page should solely focus on the topic of your PPC ad campaign.

You should also get rid of any content on your landing page that distracts from your main message. This includes images and additional forms.

You Need to Create a Sense of Urgency

Creating a sense of urgency is a trick used by successful internet marketers. This encourages your visitors to take action now, instead of bookmarking and forgetting about your landing page.

This urgency doesn’t have to directly impact your sales copy. You can create a sense of urgency with your calls to action and headlines.

For example, let visitors know that this offer is only available for a limited time. Or, limit the number of customers that can receive this deal. You could also offer the first so many visitors a special offer.

You Need to Add Credibility to Your Claims

When you make claims, such as stating that your program or product can achieve specific results, you need to back up these claims with some type of confirmation. Generally, this comes in the form of customer testimonials or social proof.

You should include a spot for testimonials or social proof on your landing page. The typical landing page starts with a presentation of a problem or issue that you’ll solve. You then describe the advantages of your product or service. Next, comes the testimonials, followed by the details of your product or service.

If you haven’t received any positive comments from customers or if you’ve not yet released your product, you could give away a limited number to people on your mailing list.

Encourage these consumers to give you their feedback, while mentioning that their comments may be used in promotional material. You should then be able to obtain a few testimonials to use on your landing pages.

You Need to Test Subtle Variations

The final tip for increasing conversion rates on your landing pages is to test subtle variations. This includes different headlines, calls to action, and your actual sales copy. Though, you should only test one change at a time.

The process of testing these small variations is called A/B split testing. You create two versions of the same landing page, with one difference between the two. See which one performs better and use this information to improve your ability to create effective landing pages.

These tips can help you tweak your landing pages to increase conversions. If you’d like even more powerful marketing tips, including conversion-ready internet marketing prospects, then click here to learn about my done-for-you system.

The Online Business Advisor


What Should You Include on a Landing Page?

Posted on Leave a comment

If you want to make money online, you’re going to use landing pages as a part of your targeted marketing campaigns. So, if you’re unhappy with your sales or conversion rates, the first place to look is your landing pages.

The following tips will help you quickly set up effective landing pages that can be used for almost any product or service.

The Basic Structure of a Good Landing Page

A landing page should be setup in a way that has a natural flow. Your visitors should want to get to the bottom of the page. This means placing your content in a specific order to increase conversion rates. Here’s an outline of a typical landing page:

Headline
Introduction
Benefits
Customer testimonials
Features and details
Final call to action
While you can always tailor this structure to meet your needs, this is a good starting point. Start with this structure and then tweak it to suit your needs.

Creating a Killer Headline

One of the most important parts of building a landing page that converts is creating a killer headline. You need something to grab people’s attention. The headline should offer a promise, hint at a solution, or spark interest in a specific topic.

Writing the Introduction

The first paragraph or two should present several problems or issues that your product or service can solve.

For example, if you offer a weight loss supplement, you could discuss the difficulty of sticking to a diet or losing weight. For productivity software, you could talk about how a drop in productivity can lead to a drop in sales.

You are engaging your readers by presenting them with problems. They’re searching for a solution, which you’re about to present.

Listing the Benefits of Your Product or Service

After presenting the problems, you will explain the benefits of your product or service. You’re explaining how your product or service can solve the problems that you discussed. Keep this section short. You don’t need to go into detail. Include a bullet point list of the top 5 or 6 benefits.

Include Customer Testimonials

Customer testimonials, either quotes or video testimonials, show visitors that you have a real product or service that actually works.

If you have just launched your product or service, then you may not have customer testimonials yet. In this case, you could send out a questionnaire to your first customers.

Ask for their feedback and make it clear that their comments may be used for promotional purposes. You can then use this feedback to pull quotes for your customer testimonials.

Discuss Features and Details

You should include the features and details of your product or service towards the end of the page. The reason for this is that you first want to build awareness.

You’re making visitors aware of a problem in the first section. You then build interest by discussing the benefits and by providing customer testimonials. Now, you’re going to explain the solution in a little more detail. List the top features of your product or service.

Including Calls to Action

You finish your landing page with a great call to action. This is your last chance to make a sale, so take your time and write a killer call to action. Along with the final call to action, you could include a call to action at the end of each section.

These calls to action capture visitors at each stage of the discovery process. Some visitors may be ready to make a purchase after reading the benefits, while others may wait until the end of the page.

Including calls to action at each stage helps you gain customers that don’t feel like scrolling through the entire

Put these steps together build an effective landing page. In addition to these steps, you can gain even more marketing tips, including a conversion-ready lead generation system. Click here to learn about my done-for-you system.

The Online Business Advisor


5 Ways to Establish Yourself as an Authority in Your Field

Posted on Leave a comment

When you’re first starting out, it can be hard to generate any buzz. Your internet marketing efforts may have little impact. One method of generating sales is to become a leader in your field.

If people regularly visit your website to find information and assistance, they’ll be more likely to buy related products or services from your website.

So, if you want to maximize your sales potential, you should establish yourself as an authority in your field. But, this will require work. Here are 5 ways to get started.

Create High-Quality Informative Content

The best way to become considered an authority in your field is to actually be an authority in your field. You’re going need to release high-quality content on a regular basis. This means you need to know what you’re talking about.

You should know as much as possible about your industry and the products or services that you’re trying to market. If you should constantly be learning and researching the latest news and breakthroughs in your field.

Take your knowledge and start creating informative content. You can adopt a simple system for generating high-quality content and making the best use of the content that you create.

First, you should write detailed blog posts. You can use excerpts of these posts for your social media posts. Once you have enough articles on a similar topic, you can compile them into an eBook for promotional material. You can also film video versions of your blog posts to release on YouTube.

This allows you to stretch the use of your content. Instead of simply writing a blog post, you’re using the same research for multiple forms of content.

Use Your Own Name as Your Brand

In order to be thought of as a trusted authority in your industry, people need to know who you are. This means using your own name as your brand. You can have a name for your internet marketing business, but you should focus your marketing on your individual brand.

When you write blog posts, guest posts, release videos, write eBooks, and distribute other content, you should use your own name, instead of your business name.

Start Writing Guest Blog Posts

Once you get good at writing blog posts for your own site, you should start writing guest posts. When people start recognizing your name across multiple websites, they’ll start seeing you as someone that knows their field.

When you visit popular news sites and blogs related to your industry, you should find out if they accept guest posts. This information will typically be found near the footer, the end of blog posts, or in the about or contact section.

Take Part in Interviews or Podcasts

Any time that you have the opportunity to share your opinion on a topic, you should volunteer. This includes interviews and podcasts. Both are great opportunities for getting your name out there and reaching a larger audience.

These two options may take a while to achieve. Before you can establish a name for yourself, you may not get very many invitations to be interviewed.

Become Active in Online Communities and Forums

A final method for becoming a trusted authority in your field is to become active in online communities and forums. In these forums, people regularly post questions and need help. If you monitor these forums and are quick to respond, you’ll become known for providing solid advice.

Combining these steps will help you become an authority in your industry. It will take hard work and commitment. But, the reward is great. You’ll be able to reach greater success if people turn to you for answers.

Use these suggestions to become a leader in your field. Once you implement these steps, check out a complete system for generating conversion-ready internet marketing leads. Click here to learn more about my done-for-you system.

17 Minutes to Start A Business

The Online Business Advisor


How to Find Affiliate Products to Promote on eBay and Amazon

Posted on Leave a comment

If you are even a little bit familiar with eBay and Amazon, then you already know that you can buy practically any product in the world on either of these two sites.

Their search engines make it easy for customers to find what they are looking for: Simply type in some keywords and you are instantly connected with dozens of options. Ease of use and a nearly universal selection of products variety is what make them two most popular marketplaces on the planet.

Digital vs Physical

When considering what you should sell, there are two types of products to consider: Physical and digital. Physical products are actual things – electronics, real books, furniture, hair care products, and so on – that have to be physically delivered to the customer once they are purchased, usually through the mail or a delivery service like UPS.

Digital products exist only on the computer and include such things as eBooks, videos, audio recordings, software programs, images, data files and so on. The benefits of selling digital products are:

They can be delivered instantly via download, so there’s no postage or delivery charges to pay
The same digital file can be resold an infinite number of times, so you never have to worry about resupply.
Deciding What to Sell

Whether you decide to sell physical or digital products, to have the most success you want to offer products that people actually want. It’s simple supply and demand. When demand for a particular product is high, you can sell more at a higher price. If there is low demand for a product you will sell less and may have to discount to move your product out the door.

So what you are looking for are high demand products. In other words, you want to offer what people are looking for right now, are passionate about, and are willing to pay a higher price.

Finding out this information is easy. On Amazon, for example, you can simply go to the Best Seller’s page and instantly see what products are hot right now. eBay has a similar service.

Specialize for Higher Profits

If you plan to specialize in products in a particular niche, you also can narrow down your search to find out what products are most popular within that particular niche.

The most popular products are going to attract the most customers, but they also are going to attract the most competition, which will make it harder for you to dominate the market.

Look for Passion Markets

Another strategy is to find products that people are passionate about or desperate to get.

This can be done by targeting products that appeal to a large pool of customers who are willing to spend anything to feed their frenzied passion for their interest.

This could be something like competitive long-distance runners who will gladly spend hundreds on a single pair of running shoes or a heart rate monitor, or a mountain biker who will spend thousands on a titanium-frame bike just because it is a few ounces lighter than the one he already has.

Physical vs. Digital Products

For physical products, great products to offer include spare parts. In today’s disposable society, it’s often hard to get replacement parts for things such as electronics or appliances because manufacturers want to encourage consumers to buy replacement products, not repair the ones they already own. So if you are one of the only people selling a particular part, you can quickly corner a desperate market.

With digital products, you want to look for products that offer the highest commission. Because the owners of digital products don’t have to worry about production costs, some are often willing to pay commissions of 50%, 60% or even 75% or higher if you can sell their products for them.

The absolute best products to sell on eBay and Amazon are those that allow you to create a relationship with the buyer. You will make far more money making repeat sales than you ever will from a single sale.

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

17 Minutes to Start A Business


Everything You Need to Know about Social Media Marketing and Branding

Posted on Leave a comment

Branding is one of those ideas that aren’t talked about as much but that have an enormous amount of influence on the success of your sales funnel.

Branding is something of an esoteric subject, but the best way to describe it is the feeling your customer experiences when he or she interacts with our sales funnel. That includes the entire experience, not just the digital one or how they experience your web pages.

That’s because branding actually continues to play a role long after you have made a sale.

What Is a Brand?

You already are familiar with some of the biggest and most popular brands. These include such brands as Ford, McDonald’s, General Electric, and Disney.

But you don’t have to own a huge conglomerate in order to have your own brand. Any business – no matter how big or how small – can be its own brand.

In some ways, you as an individual are already your own brand. Due to your personality, your experiences, your expertise, and the way you relate to other people, there are certain traits and expectations people have when they encounter you. Branding your business is the same concept.

Customers Want to Experience Your Brand

Branding is important because what your customers experience when dealing with your business is actual, it’s real, and it’s something they will either respond positively to or negatively.

So every choice you make about your online business – from the fonts you use to the point size, to the colors schemes you select to the images you include – all of these build up to an overall feeling that is tangible and real to your customers. And it helps influence their comfort level, whether they like your brand or not, and – most importantly – whether they are going to buy anything from you.

Who Is Your Target Audience?

There are three ways to define your brand. The first way to define your brand is identifying exactly who is your target audience.

One of the easiest ways to do this is simply listening to what your customers have to say. You can glean a lot by simply being open to what your customers tell you about themselves, how they act, what they do, and what they prefer. This information is invaluable because it allows you to define your brand based on what your customers want your brand to be.

Be Specific

If you look at some of the web pages competitors within your niche are using, it’s common to find that many of them seem to look alike. That’s because they tend to rely on broad, general terms such as “professional” or “high-quality” to get their message across rather than being hyper-specific. One of the easiest ways to set yourself apart (and above) of all the rest is to offer a vivid, specific experience that genuinely reflects what your customers are looking for in a brand.

KISS

No, I’m not advocating that you hire the glam-rock band from the 1970s (although that wouldn’t be a bad idea if you could afford them).

Instead, KISS is an acronym for “Keep It Simple, Stupid”. Don’t overcomplicate your web pages with huge blocks of copy or too many images. Rather, incorporate some of your own authentic personality to help make your web design and branding memorable, balancing it with a practical simplicity that allows visitors to immediately experience the emotions you want them to experience.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

The Online Business Advisor


3 Things You Need to Know Before Writing Your First Original eBook

Posted on Leave a comment

When it comes to creating an original eBook that will be popular, there are three essential elements to keep in mind:

You need to be sure you are passionate and understand the subject you are writing about when writing a long eBook
Your topic should positively influence people’s happiness: make your topic in health, wealth, or relationships
Use internet research to your advantage to find an engaging topic
Writing What You Know

With your first eBook, you don’t want to be stuck working on a book that you know absolutely nothing about because you’ll be spending weeks researching information instead of profiting.

Plus, you want to make sure you are an authority on your subject so your customers will actually find the information useful. The worst case situation you can have with an eBook business is putting information in a book that is not true.

When you do make it big, if your information is not correct, people will start talking and your reputation will be ruined that you worked very hard for.

Putting Your Passion on the Page

If you are passionate about your niche, it will make a better impression for your readers.

If you are writing about something that you are passionate about, the work comes right out of it. These include methods to find your passions and turn them into profitable eBooks. With this strategy, your feelings come onto the page and it translates into a more high quality read.

When you are write an eBook you are not interested in, your book will feel like it’s lacking something and your customers will want refunds. Bottom line, try to find something you are passionate about or at least remotely interested in or else you will have a hard time making it in this business.

Fiction or Non-Fiction

When you are just starting out as an eBook author, it’s often better to write non-fiction, but there are advantages/disadvantages to both.

If you are writing your first eBook, the best approach is to write a non-fiction eBook solving someone’s potential problem in a given niche.

Non-fiction books give you an easy platform to start out on and don’t require the necessary creative writing skills to get a product out. Plus, it will be easier for a beginner all the way to an advanced marketer to sell if there is a specific problem trying to be solved.

Why Non-Fiction Is a Better Bet

Non-fiction is an eBook that provides real information and is not a made up story. Think more information based products that will help people day to day with their problems.

Non-fiction eBooks are currently dominating the market because it gives you the unique opportunity to find a problem, give a clear course of action to help the customer solve it, and then sell this premium information for a large profit. The amount of niches that non-fiction can cover is enormous so if you learn to master this area, you have the opportunity to rinse and repeat and bring home a lot of money.

Fiction Is Riskier

Fiction eBooks, while more complicated, do have the opportunity to do very well also. If you go to any traditional library or bookstore, you see many books that are creatively written for entertainment purposes.

Everyone has heard of the Harry Potter series that made the author a billionaire so opportunity is there. However, this market takes a very different approach.

You need to have creative writing skills that will keep the reader entertained throughout the book. Think character plot lines, argument scenes, scenes leading up to scenes, etc. Your dedication to this type of style will be rewarded if you do it well because Amazon gives you a higher royalty and when you start to develop fans word and sales can dramatically increase.

Overall, deciding between fiction and non-fiction can come down to passion and commitment. Authors of both styles of writing love the work they do which is necessary when you are writing content daily. Follow your passion, but make sure to keep the end goal in mind, which is to make money at the end of the day.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

The Online Business Advisor